7 Content Marketing Tools Every Marketer Should Use

In today's dynamic world of social media, content marketing professionals are tasked with efficiently managing a wide range of content while ensuring it resonates with their audience.

Despite 94% of digital marketers using social media for content distribution, keeping track of content ideas, editorial calendars, and publication schedules can be challenging.

This is where content marketing tools step in to save the day!

These invaluable allies streamline the content management process and empower marketers to harness social media's potential like never before.

There are numerous content marketing tools available to meet various needs. These tools aid in creating better content in multiple ways, leveraging data, utilizing writing assistance and generating SEO-friendly content to fulfill search intent. With thousands of functional content marketing tools, ranging from free to costly, they cater to various purposes, including content creation, presentation, advertising, optimization, and more. The landscape of content marketing technology is continually expanding.

While no content marketing tool can replace a solid strategy and capable human input, the right tech stack can help accomplish tasks effectively, efficiently, and promptly.

Amidst the many tools available, finding the right fit can be overwhelming.

But fear not!

We've evaluated some of the finest content marketing tools on the market to provide a clearer view of the landscape.

Before diving in, look at these tools and what they offer precisely.

What is a Content Marketing Tool?

A content marketing tool is a forum designed to help businesses create, publish, distribute, and analyze content for their marketing efforts. These tools can include content management systems (CMS), social media management platforms, email marketing software, analytics tools, SEO optimization tools, and more. Content marketing tools are essential for streamlining the content creation process, managing editorial calendars, optimizing search engine content, and measuring marketing campaign effectiveness. They can also help identify trends, monitor social media engagement, and improve overall content strategy.

Using content marketing tools can save time, increase efficiency, and drive better results for businesses. Whether creating blog posts, videos, infographics, or social media posts, these tools provide the necessary resources to enhance a brand's online presence and effectively engage with its target audience.

Importance of Content Marketing Tools

In the digital marketing sphere, understanding the importance of content marketing tools is critical to triumph. These tools are essential in perfecting content crafting, sharing, and analyzing, acting as the foundational elements of an efficient content marketing system. Marketers who focus on creating content that captivates, resonates, and educates, particularly within the health and wellness domain, must harness these tools effectively.

The benefits of content marketing tools reach well beyond mere convenience. They fulfill several critical functions:

• Enhancing Work Efficiency: Automation features increase the productivity of content generation.

• Data-Informed Decision-Making: The use of analytics drives insights for informed decision-making.

• Promoting Team Collaboration: These tools facilitate a collaborative environment for teams.

• Content Consistency: They help maintain a consistent content representation across various platforms.

• Optimization for SEO: Adjustments for search engine optimization are made without impairing the content's readability.

These tools can significantly expand marketing efforts and support a unified brand message across different channels. This harmony in communication is vital for constructing an influential brand identity, which is paramount for engaging prospective clients. Therefore, understanding and implementing the correct content marketing tools is instrumental in unlocking a brand's digital marketing capabilities.

7 Best Content Marketing Tools

Content marketing tools help you effectively create, distribute, and monitor your content.

Here are seven of the best content marketing tools that are projected to be highly valuable in:

1. Canva

‍Best For: Social Media Marketing

Canva is an online platform for creating diverse sorts of visual content, such as social media graphics, flyers, posters, presentations, and more. It was established in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams to make graphic design accessible to everyone. The platform is user-friendly and appropriate for individuals with different levels of expertise.

Regarding visual content marketing tools, Canva stands out as a versatile platform that provides professional-level design capabilities to everyone. Whether running a small business or heading a large corporation, Canva offers a user-friendly design interface that enhances your marketing endeavors.

Key Features:

Critical features of Canva include:

• Templates: Canva provides a vast library of customizable templates for different purposes. These templates protect a range of categories and are professionally designed for visually appealing content.

• Drag-and-Drop Interface: The platform's interface is based on a simple mechanism, allowing users to add and arrange design elements without advanced design skills easily.

• Design Elements: Canva offers a diverse collection of design elements, including images, icons, illustrations, and fonts. Users can customize these elements to match their brand or creative vision.

• Collaboration: Canva supports collaboration by allowing multiple users to work on the same design simultaneously. This is especially practical for teams working on marketing materials or collaborative projects.

• Brand Kit: Users can create a Brand Kit within Canva, where they can store and manage their brand assets, like logos, color palettes, and fonts. This ensures consistency across different designs.

• Export and Share: Completed designs can be easily exported in various formats, such as JPEG, PNG, and PDF. Users can also share their designs straight from the Canva platform or download them for use in other projects.

• Mobile App: Canva offers a mobile app allowing users to create and edit designs using smartphones or tablets. This flexibility is especially beneficial for users who need to work on designs while on the go.
  

Canva has gained widespread popularity due to its accessibility and versatility. It caters to a broad audience, including individuals, small businesses, marketers, and educators, enabling them to create professional-looking visual content without expensive design software or extensive design skills.

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2. Ahrefs

Best For: SEO-Driven Content Marketing Strategies

Ahrefs is a fantastic content marketing tool that assists in creating content about topics that your target audience is actively seeking online. The tool's keyword explorer helps discover new keyword ideas and evaluates the ranking difficulty for each option. Additionally, it enables tracking and analyzing existing keyword sets. For video content marketers, Ahrefs provides the ability to gauge the popularity of search queries on YouTube and major search engines.

Key Features:

Some key features of Ahrefs include:

• Backlink Analysis: Ahrefs allows users to analyze a website's backlink profile, providing information on the quantity and quality of backlinks. This is crucial to determine a website's authority and credibility with search engines.

• Keyword Research: Users can identify relevant keywords for their content and discover new keyword opportunities. Ahrefs provides data on search volume, keyword difficulty, and other metrics to help users optimize their content for search engines.

• Site Explorer: This feature enables users to explore and analyze any website's performance, including organic search traffic, top pages, and referring domains.

• Rank Tracking: Ahrefs lets users track their website's rankings and specific keywords over time, providing insights into the effectiveness of their SEO efforts.

• Content Explorer: Users can discover popular content in their niche or industry, analyze its performance, and identify potential content ideas based on what resonates with the audience.

• Site Audit: Ahrefs offers a site audit tool to identify issues affecting a website's SEO, such as broken links, duplicate content, and other on-page SEO issues.

• Competitor Analysis: Users can analyze their competitors' SEO strategies, including their backlink profiles, top-performing content, and keyword strategies.

• SEO Toolbar: A browser extension that provides quick access to crucial SEO metrics while browsing websites.

Ahrefs is widely regarded as a comprehensive and reliable SEO analysis and strategy tool. Businesses and individuals use it to improve their search engine rankings, entice more organic traffic, and enhance their online visibility.

Businesses and individuals use it to improve search engine rankings, drive organic traffic, and raise online visibility.

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3. Google Workspace

Best For: Content Creation and Collaboration

Formerly called G Suite, Google Workspace is Google's suite of tools designed for business use. These tools benefit remote teams, enabling seamless online collaboration through cloud-based features. They also facilitate feedback from multiple stakeholders without causing version control problems. Google Docs is the primary tool for creating and sharing content with colleagues, whereas Google Keep is ideal for capturing content ideas. Additionally, Google Meet, Google Calendar, and Google Chat enable teams to communicate in real-time and asynchronously.

Key Features:

Some of the critical applications and features within Google Workspace include:

• Gmail: A popular email service that provides customizable email addresses with a domain and robust email management features.

• Google Drive: A cloud-based storage service allowing users to store, share, and access files from anywhere. It also provides collaborative creation and editing of documents, spreadsheets, and presentations through Google Docs, Sheets, and Slides.

• Google Calendar: A tool for scheduling and managing time-sharing events, appointments, and meetings.

• Google Meet: A video conferencing and collaboration forum that enables users to host virtual meetings with participants inside or outside their organization.

• Google Chat: A messaging platform that facilitates real-time communication and collaboration among team members.

• Google Forms: A tool for creating surveys, quizzes, and forms to gather user information or feedback.

• Google Sites: An application for creating and publishing internal or external websites without the need for coding skills.

• Google Keep: A note-taking and organization tool for creating and managing notes, lists, and reminders.

• Google Contacts: A centralized platform for managing and organizing contact information.

• Google Tasks: A to-do list application integrated with other Google Workspace apps to help users stay organized.

Google Workspace is designed to improve productivity and collaboration within teams and organizations. It's widely used by businesses, educational institutions, and individuals who want a seamless and integrated set of tools for communication, document creation, and project management. Users can access Google Workspace applications through a web browser or dedicated mobile apps, fostering collaboration and flexibility in how people work together.

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4.SEMRush

Best For: Keyword Research and Optimization

SEMRush is a valuable keyword and SEO tool that ensures your content marketing assets resonate with your audience. Besides offering comprehensive keyword discovery and analysis tools, SEMRush assists in identifying popular topics and questions to incorporate into your content marketing. Furthermore, once you begin creating content, SEMRush provides an SEO content template to enhance your ranking and an SEO writing assistant to evaluate your SEO score and enhance readability.

Key Features:

• Keyword Research: SEMrush allows you to find and analyze keywords related to your industry or niche. It provides information on search volume, keyword difficulty, and related keywords.

• Competitor Analysis: You can use SEMrush to compare your website's organic and paid search strategies, backlinks, and ad copies with your competitors.

• Backlink Analysis: This feature helps you monitor your backlink profile and analyze competitors' backlinks. It provides information on the quality of backlinks and enables you to identify potential link-building opportunities.

• Site Audit: SEMrush can conduct a comprehensive audit of your website's SEO health, identifying issues such as broken links, crawl errors, and on-page SEO problems.

• Rank Tracking: You can monitor how your website ranks on search engines for specific keywords over time.

• PPC Advertising: SEMrush provides tools to manage and optimize your pay-per-click campaigns. You can analyze competitors' ad strategies, find new keywords, and track ad performance.

• Social Media Tools: SEMrush offers social media analytics to monitor and track campaign success.

• Content Marketing: You can analyze your existing content, discover new ideas, and identify gaps in your content strategy.

• Market Analysis: SEMrush provides insights into specific industries and markets, helping you understand trends, opportunities, and challenges in your target sectors.

• Local SEO: For businesses with a local presence, SEMrush offers tools to improve local search visibility, manage local listings, and track local keyword rankings.

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5. Grammarly

Best For: Enhance written content's overall quality and professionalism in various content marketing efforts.

Grammarly is a writing assistant tool primarily designed to improve the grammar, spelling, and punctuation of written content. Although it's not specifically a content marketing tool, it can still help enhance the quality of content created for marketing purposes.

Key Features:

Here are the key features of Grammarly:

Grammar and Spelling Checker:

• Identifies and corrects grammatical errors, including punctuation, verb tense, and sentence structure.

• Flags and corrects spelling mistakes, enhancing the overall accuracy of written content.

Style and Tone Suggestions:

• Provides recommendations to improve the style and tone of writing, ensuring it aligns with the intended audience and purpose.

• It helps users maintain a consistent and professional writing style across various pieces of content.

Clarity and Readability:

• Provides suggestions to enhance sentence clarity, improving content accessibility.

Plagiarism Checker:

• Scans the content against a vast database to identify potential instances of plagiarism.

• It allows users to ensure the originality of their work and avoid unintentional plagiarism.

Conciseness and Word Choice:

• Recommends more concise and compelling word choices to improve the overall clarity and effect of the writing.

Vocabulary Enhancement:

• Provides vocabulary suggestions to diversify and enrich the language used in the content.

• Helps users avoid repetition and improve the overall quality of expression.

Professional Email and Communication Assistance:

• Assists in crafting professional and polished emails, ensuring effective communication in business settings.

Browser Extensions:

• Offers browser extensions for popular web browsers, allowing users to access Grammarly's features while writing emails, creating content on social media, or working with online platforms.

Integration with Various Platforms:

• Integrates seamlessly with popular word processors, content management systems (CMS), and other writing applications.

• Allows users to edit and proofread content directly within their content creation tools.

Learning Resources:

• Provides explanations for suggested corrections, allowing users to learn and improve their writing skills.

• Offers insights into common writing mistakes and how to avoid them.

Personal Dictionary:

• Allows users to add custom words to a personal dictionary, ensuring that specialized terms or brand-specific terminology are not flagged as errors.

Mobile Apps:

• Users can now improve their writing on-the-go with our mobile applications for iOS and Android.

It's important to note that while Grammarly is a helpful tool for improving grammar, style, and overall writing quality, it may not cover all aspects of a comprehensive content marketing strategy, such as keyword optimization, content strategy planning, or analytics. Users often combine Grammarly with other tools to address these additional content creation and marketing aspects.

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6. BuzzSumo

Best For: Content Discovery

BuzzSumo is a content marketing tool that delivers insights into content performance, helps identify trending topics, and assists in content discovery. It offers a range of features that let users analyze popular content in their industry, discover influencers, and plan their content strategies effectively.

Key Features:

Here are some critical aspects of BuzzSumo:

• Content Discovery: BuzzSumo allows users to easily search for the most shared and engaging content across various platforms by entering topics, keywords, or domains.

• Competitor Analysis: Users can analyze competitors' content strategies by entering their domains, helping them understand what types of content are resonating in their industry.

• Influencer Identification: The tool helps users identify influencers and thought leaders in a particular industry based on their social media presence and content-sharing activities.

• Topic Research: BuzzSumo assists in generating content ideas by providing insights into trending topics, popular formats, and key themes within a subject.

• Content Alerts: Users can create alerts to receive notifications for specific keywords or topics that gain traction online. This enables them to develop timely and appropriate content.

• Social Media Insights: BuzzSumo provides data on content performance across various social media platforms, helping users understand which types of content are gaining traction with their audience.

• Backlink Analysis: The tool lets users analyze the backlinks of specific pieces of content, helping understand the link-building potential and overall SEO impact.

• Content Planning and Strategy: BuzzSumo assists in developing content strategies by identifying gaps in existing content and suggesting areas where new content can be created to fill those gaps.

• Question Analyzer: Users can discover common questions related to a topic, aiding in creating content that addresses specific queries and provides worthwhile information to the audience.

• Content Amplification: BuzzSumo helps identify platforms and channels where content can be amplified for maximum reach. This includes insights into which social media networks and influencers are likely to share specific types of content.

BuzzSumo is a practical tool for content marketers, SEO professionals, and businesses looking to understand and improve their content strategies based on data-driven insights.

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7. Yoast SEO

Best For: Yoast SEO is one of the best tools for on-page SEO optimization in content marketing.

Yoast SEO is a powerful content marketing tool for businesses in the digital world, providing a range of features to enhance online content. This versatile tool is essential for businesses looking to improve their search result rankings and expand their audience reach.

Yoast SEO is a famous WordPress plugin designed to aid users in optimizing their content for search engines. 

Key Features:

Here are the essential features of Yoast SEO:

• Content Analysis: Provides real-time content analysis as you write, offering suggestions to improve SEO, readability, and overall quality.

• SEO Score: Assigns an SEO score to each page or post based on various factors, guiding users toward creating more search engine-friendly content.

• Readability Analysis: Assesses the readability of content, offering suggestions to enhance the overall clarity and ease of understanding.

• Focus Keyword Optimization: Let users set a focus keyword for each piece of content, providing recommendations to optimize content around that keyword.

• Title and Meta Description Optimization: Enables page titles and meta description customization for better search engine visibility.

• Canonical URLs: It helps manage duplicate content issues by allowing users to set canonical URLs.

• XML Sitemaps: Generates XML sitemaps to aid search engines in indexing your site more efficiently.

• Breadcrumbs Navigation: Provides options for adding breadcrumbs to improve user navigation and search engine understanding of site structure.

• Schema Markup (Structured Data): Offers options for adding schema markup to enhance search engine understanding of content types and improve rich snippets in search results.

• Cornerstone Content: Allows users to mark certain content as the cornerstone, signaling its importance to search engines.

• Internal Linking Suggestions: Provides suggestions for internal linking to improve site structure and enhance SEO.

• Redirect Manager: Enables users to manage redirects easily, preserving SEO value when changing URLs.

• Social Media Integration: Allows users to customize how content appears on social media forums by setting distinct titles, descriptions, and images.

• Integration with Google Search Console: Seamlessly integrates with Google Search Console, providing additional insights and data.

• Readability and SEO Analysis for Additional Languages: Offers analysis and optimization suggestions for content in multiple languages.

Yoast SEO is a comprehensive tool that empowers users, especially those on WordPress, to optimize their content for search engines and improve their websites' overall visibility and performance.

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The Bottom Line

Content marketing is dynamic and ever-evolving; remaining ahead of the curve is crucial for success. The 7 tools highlighted in this content provide a comprehensive toolkit for marketers to create, distribute, and optimize their content effectively. By embracing these tools, marketers can streamline their processes, enhance creativity, and drive better brand results. Looking to the future, it is clear that these tools will continue to shape content marketing, letting marketers connect with their audiences in meaningful and impactful ways. Cheers to embracing innovation and leveraging these powerful tools to achieve marketing success and beyond!